Rescuing a Stalled MVP: How WireApps Rebuilt an Equine Tech Platform in Record Time
From missed deadlines and a broken MVP to a fully rebuilt.
Rescuing a Stalled MVP: How WireApps Rebuilt an Equine Tech Platform in Record Time
From missed deadlines and a broken MVP to a fully rebuilt.
Rescuing a Stalled MVP: How WireApps Rebuilt an Equine Tech Platform in Record Time
From missed deadlines and a broken MVP to a fully rebuilt.
Industry
Industry
Equine Management / AgriTech
Equine Management / AgriTech
Company Size
Company Size
Early-stage startup
Early-stage startup
Engagement
Engagement
Fractional CTO + DevOps as a Service
Fractional CTO + DevOps as a Service
Duration
Duration
6 months
6 months
Platform
Platform
Legacy .NET Application on IaaS
Legacy .NET Application on IaaS
Services
Services
CTO as a Service
Full-Stack Engineering
Mobile Development
DevOps
QA
Product Design
GTM Strategy
Tech Stack
Tech Stack
Claude Code (AI-assisted development)
AWS (infrastructure)
CI/CD pipelines
React Native (mobile)
Node.js (backend)
Framer (website)
The Challenge
An early-stage startup in the equine care industry had a bold vision: build a comprehensive management platform that would digitise how yards, livery operators, and racing professionals manage their day-to-day operations. The platform needed to include a mobile app for yard managers, a dedicated module for livery management, and a separate application for the racing segment of the industry. The founders engaged a developer in late 2025 who committed to delivering the MVP within two months, with a target delivery of November. However, months passed with little progress. By January 2026, after repeated delays and unmet milestones, the founder was left with a partially built mobile app, no functional backend, and a rapidly closing window to enter the market before competitors could establish themselves. The startup was at a critical juncture. They had already invested significant time and capital with nothing to show for it. Their credibility with early adopters and potential pilot partners was at risk, and the June 2026 revenue generation target seemed increasingly unachievable.
The Challenge
An early-stage startup in the equine care industry had a bold vision: build a comprehensive management platform that would digitise how yards, livery operators, and racing professionals manage their day-to-day operations. The platform needed to include a mobile app for yard managers, a dedicated module for livery management, and a separate application for the racing segment of the industry. The founders engaged a developer in late 2025 who committed to delivering the MVP within two months, with a target delivery of November. However, months passed with little progress. By January 2026, after repeated delays and unmet milestones, the founder was left with a partially built mobile app, no functional backend, and a rapidly closing window to enter the market before competitors could establish themselves. The startup was at a critical juncture. They had already invested significant time and capital with nothing to show for it. Their credibility with early adopters and potential pilot partners was at risk, and the June 2026 revenue generation target seemed increasingly unachievable.
The Challenge
An early-stage startup in the equine care industry had a bold vision: build a comprehensive management platform that would digitise how yards, livery operators, and racing professionals manage their day-to-day operations. The platform needed to include a mobile app for yard managers, a dedicated module for livery management, and a separate application for the racing segment of the industry. The founders engaged a developer in late 2025 who committed to delivering the MVP within two months, with a target delivery of November. However, months passed with little progress. By January 2026, after repeated delays and unmet milestones, the founder was left with a partially built mobile app, no functional backend, and a rapidly closing window to enter the market before competitors could establish themselves. The startup was at a critical juncture. They had already invested significant time and capital with nothing to show for it. Their credibility with early adopters and potential pilot partners was at risk, and the June 2026 revenue generation target seemed increasingly unachievable.
The WireApps Approach
WireApps was brought in during January 2026. Our CTO immediately embedded with the founder to understand the full scope of the problem, not just the technical debt, but the business context, market timing, and what was truly needed to get the product to market.
Phase 1
Rapid Assessment & Backend Rebuild (3 Days)
Our first move was unconventional. Rather than starting from scratch, we reverse-engineered the existing mobile app codebase to understand the data models, API contracts, and business logic the original developer had been working towards. Using Claude Code, our AI-first engineering approach, we then rebuilt the entire backend in just three days.
This was not a rushed, throwaway prototype. The backend was built on solid architectural foundations with proper data modelling, API design, authentication, and error handling. Claude Code allowed our engineers to move at a velocity that would be impossible with traditional development alone.
The WireApps Approach
WireApps was brought in during January 2026. Our CTO immediately embedded with the founder to understand the full scope of the problem, not just the technical debt, but the business context, market timing, and what was truly needed to get the product to market.
Phase 1
Rapid Assessment & Backend Rebuild (3 Days)
Our first move was unconventional. Rather than starting from scratch, we reverse-engineered the existing mobile app codebase to understand the data models, API contracts, and business logic the original developer had been working towards. Using Claude Code, our AI-first engineering approach, we then rebuilt the entire backend in just three days.
This was not a rushed, throwaway prototype. The backend was built on solid architectural foundations with proper data modelling, API design, authentication, and error handling. Claude Code allowed our engineers to move at a velocity that would be impossible with traditional development alone.
The WireApps Approach
WireApps was brought in during January 2026. Our CTO immediately embedded with the founder to understand the full scope of the problem, not just the technical debt, but the business context, market timing, and what was truly needed to get the product to market.
Phase 1
Rapid Assessment & Backend Rebuild (3 Days)
Our first move was unconventional. Rather than starting from scratch, we reverse-engineered the existing mobile app codebase to understand the data models, API contracts, and business logic the original developer had been working towards. Using Claude Code, our AI-first engineering approach, we then rebuilt the entire backend in just three days.
This was not a rushed, throwaway prototype. The backend was built on solid architectural foundations with proper data modelling, API design, authentication, and error handling. Claude Code allowed our engineers to move at a velocity that would be impossible with traditional development alone.
Phase 2
Gap Analysis & Strategic Roadmap
With the backend operational, we loaded the Product Requirements Document (PRD) for the Livery management module and ran a comprehensive gap analysis against the existing mobile codebase. This gave us a clear picture of exactly what was built, what was missing, and what needed reworking.
From this analysis, we created a phased delivery plan designed around one question: what does the founder need to start generating revenue by June? We structured the roadmap into three tiers:
Day 1 features: The minimum feature set to begin a pilot programme with real yards. Core yard management, horse profiles, and basic livery operations.
Day 7 features: Enhanced functionality to make the pilot sticky, notifications, reporting, and improved user workflows.
Day 14 features: The features needed to convert pilot users into paying customers and onboard new yards.
Phase 2
Gap Analysis & Strategic Roadmap
With the backend operational, we loaded the Product Requirements Document (PRD) for the Livery management module and ran a comprehensive gap analysis against the existing mobile codebase. This gave us a clear picture of exactly what was built, what was missing, and what needed reworking.
From this analysis, we created a phased delivery plan designed around one question: what does the founder need to start generating revenue by June? We structured the roadmap into three tiers:
Day 1 features: The minimum feature set to begin a pilot programme with real yards. Core yard management, horse profiles, and basic livery operations.
Day 7 features: Enhanced functionality to make the pilot sticky, notifications, reporting, and improved user workflows.
Day 14 features: The features needed to convert pilot users into paying customers and onboard new yards.
Phase 2
Gap Analysis & Strategic Roadmap
With the backend operational, we loaded the Product Requirements Document (PRD) for the Livery management module and ran a comprehensive gap analysis against the existing mobile codebase. This gave us a clear picture of exactly what was built, what was missing, and what needed reworking.
From this analysis, we created a phased delivery plan designed around one question: what does the founder need to start generating revenue by June? We structured the roadmap into three tiers:
Day 1 features: The minimum feature set to begin a pilot programme with real yards. Core yard management, horse profiles, and basic livery operations.
Day 7 features: Enhanced functionality to make the pilot sticky, notifications, reporting, and improved user workflows.
Day 14 features: The features needed to convert pilot users into paying customers and onboard new yards.
Phase 3
Full-Team Delivery (February – April)
We deployed a complete embedded team: a backend engineer, mobile engineer, product designer, QA engineer, scrum master, and DevOps engineer. This team operated as an extension of the startup, attending daily standups and working in tight sprint cycles.
On the infrastructure side, we set up the entire AWS environment from scratch, including production and staging environments, CI/CD pipelines for both the backend and mobile app deployments, monitoring, and automated testing. Every code push went through a proper pipeline before reaching production.
By 1 April 2026, the platform entered UAT with three pilot yards actively testing the system.
Phase 3
Full-Team Delivery (February – April)
We deployed a complete embedded team: a backend engineer, mobile engineer, product designer, QA engineer, scrum master, and DevOps engineer. This team operated as an extension of the startup, attending daily standups and working in tight sprint cycles.
On the infrastructure side, we set up the entire AWS environment from scratch, including production and staging environments, CI/CD pipelines for both the backend and mobile app deployments, monitoring, and automated testing. Every code push went through a proper pipeline before reaching production.
By 1 April 2026, the platform entered UAT with three pilot yards actively testing the system.
Phase 3
Full-Team Delivery (February – April)
We deployed a complete embedded team: a backend engineer, mobile engineer, product designer, QA engineer, scrum master, and DevOps engineer. This team operated as an extension of the startup, attending daily standups and working in tight sprint cycles.
On the infrastructure side, we set up the entire AWS environment from scratch, including production and staging environments, CI/CD pipelines for both the backend and mobile app deployments, monitoring, and automated testing. Every code push went through a proper pipeline before reaching production.
By 1 April 2026, the platform entered UAT with three pilot yards actively testing the system.
Beyond Product: Full Go-to-Market Support
What makes this engagement truly representative of the WireApps model is that we did not stop at product delivery. Our CTO is closely involved in product strategy, helping shape the feature roadmap based on market feedback and competitive analysis.
We are also providing comprehensive go-to-market support: SEO audit and optimisation for the client’s website, marketing automation to drive inbound leads, website redesign and content strategy, and GTM workflow automation. This is the full-stack WireApps approach, from product engineering through to revenue generation.
Beyond Product: Full Go-to-Market Support
What makes this engagement truly representative of the WireApps model is that we did not stop at product delivery. Our CTO is closely involved in product strategy, helping shape the feature roadmap based on market feedback and competitive analysis.
We are also providing comprehensive go-to-market support: SEO audit and optimisation for the client’s website, marketing automation to drive inbound leads, website redesign and content strategy, and GTM workflow automation. This is the full-stack WireApps approach, from product engineering through to revenue generation.
Beyond Product: Full Go-to-Market Support
What makes this engagement truly representative of the WireApps model is that we did not stop at product delivery. Our CTO is closely involved in product strategy, helping shape the feature roadmap based on market feedback and competitive analysis.
We are also providing comprehensive go-to-market support: SEO audit and optimisation for the client’s website, marketing automation to drive inbound leads, website redesign and content strategy, and GTM workflow automation. This is the full-stack WireApps approach, from product engineering through to revenue generation.
Key Results
3 days
3 days
3 days
to rebuild the entire backend using Claude Code
to rebuild the entire backend using Claude Code
to rebuild the entire backend using Claude Code
8 weeks
8 weeks
8 weeks
from engagement to UAT with live pilot yards
from engagement to UAT with live pilot yards
from engagement to UAT with live pilot yards
3 yards
3 yards
3 yards
actively in UAT by 1 April 2026
actively in UAT by 1 April 2026
actively in UAT by 1 April 2026
6 people
6 people
6 people
embedded team (engineer, mobile, design, QA, scrum, DevOps)
embedded team (engineer, mobile, design, QA, scrum, DevOps)
embedded team (engineer, mobile, design, QA, scrum, DevOps)
June 2026
June 2026
June 2026
target revenue generation date — on track despite 3-month prior delay
target revenue generation date — on track despite 3-month prior delay
target revenue generation date — on track despite 3-month prior delay
What Our Client Say
“WireApps didn’t just rescue our product — they gave us a path to market. Having a CTO who understands both the technology and the business strategy has been transformative for us.” Founder, Equine Tech Startup
What Our Client Say
“WireApps didn’t just rescue our product — they gave us a path to market. Having a CTO who understands both the technology and the business strategy has been transformative for us.” Founder, Equine Tech Startup
What Our Client Say
“WireApps didn’t just rescue our product — they gave us a path to market. Having a CTO who understands both the technology and the business strategy has been transformative for us.” Founder, Equine Tech Startup
See More Case Studies
See how we turn bold ideas into fast, reliable, and scalable digital products.
See More Case Studies
See how we turn bold ideas into fast, reliable, and scalable digital products.
See More Case Studies
See how we turn bold ideas into fast, reliable, and scalable digital products.
Your Next Big Product Starts Here
Work with a team that designs, builds, and ships digital products — fast, scalable, and user-first.
Your Next Big Product Starts Here
Work with a team that designs, builds, and ships digital products — fast, scalable, and user-first.
Your Next Big Product Starts Here
Work with a team that designs, builds, and ships digital products — fast, scalable, and user-first.